StoryCraft

Master the Art of Entrepreneurial Storytelling

Are you an expert in what you do… but not an expert in communicating about it?You’ve built a company you’re incredibly proud of, now it’s time to share your story with the world.Yet, when it comes to communicating your value, you freeze. Every message you draft feels..inauthentic…salesy…or like a guessing game of what will actually work.

WORKSHOP OVERVIEW

Ready to move from overthinking to action?

Our two-hour virtual intensive is designed to take you through:

  • Crafting a founder story that genuinely reflects who you are, your inspiration, and your vision

  • Developing your most confident and compelling pitch

  • Designing a plan to share your story at scale (on social media, podcasts, stages, etc.)

… so you can show up confidently in the right places with the right message and make a lasting impact.

Photo of computer with many faces on an online workshop

This experience is for you if:

  • You know your stuff but feel stuck communicating it authentically

  • You’re ready to take a quantum leap by harnessing your story and personal brand to grow your company

  • You need a clear plan and the confidence to put it into action

  • You’re excited to build these pieces alongside a small, supportive group of other impact-driven leaders

Meet Your Guides

Alexandra Phipps

Lexie specializes in helping founders define their purpose, articulate their value and sharpen their story in brand messaging. With a deep passion for the social impact sector, she works with a diverse range of clients, including solopreneurs, startups, nonprofits and businesses that are all committed to leaving the world better than they found it.

Mary Lemmer

A longtime entrepreneur, recovering venture capitalist, and humorist, Mary has been helping startups improve their pitch for over a decade. She helped startups she’s advised raise over $50 million and played a key role in several startup teams that have collectively raised over $3 billion, gone public and been acquired. In the trainings she’s designed and delivered, participants report improving communication skills by 22%.

Alyssa Greenfield

Alyssa is a former journalist-turned ghostwriter and thought leadership strategist. Her clients include top VC firms, visionary startup founders and solopreneurs. She helps her clients go from their industry’s “best kept secret” to sharing their stories, ideas, and perspectives at scale. She’s helped her clients leverage content to win customers, earn media coverage, secure podcast and speaking invites and build critical relationships.

A Few Important Details

  • If your application is accepted you’ll be invited to share your availability and the day/time will be chosen based on accepted participants' availability

  • The investment to participate is $349

  • The workshop will take place over Zoom

Ready to Craft Your Story?

  • The first cohort will be scheduled in September based on participant availability

  • Fill out our short 5 question application to express your interest and we'll be in touch with next steps

  • Applications close September 4

Still Have Questions?

Reach out and we'll get back to you ASAP

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